The annual HKEA - Members' Directory - is the leading literature of The Hong Kong Exporters Association and is a very useful desk reference widely recognized by trade and industry sector as well as overseas traders. While the listing in the directory is free, they are all HKEA members who are prominent figures in Hong Kong's economic and political arena representing about one-third of the territory's domestic and re-export trade. The Directory is therefore an excellent guide for one to look for trade partners and potential customers.

To cope with the rapid development of information technology and market needs, the Members' Directory has been revamped since 2002. Apart from the original printed version, a CD Rom copy with more detailed information is developed. The content is also enriched with NOT ONLY the general company correspondences but also information about their overseas and Mainland China's office/factory and participated markets, business nature and magnitude, as well as the brands they export/manufacture. Users can select the required industry/product/service from among the more than 200 categories and retrieve corporate information by using the search engines incorporated in the CD Rom.

Readers of the Members' Directory include both local and overseas importers, exporters, manufacturers, government officials, consulates, chambers and trade associations, educational and training institutes, bankers, insurance companies, airlines, shipping companies, freight forwarders, hotels, testing laboratories, business consultancies, publishers, media and exhibition organizers. Apart from selling at the HKEA office, HKTDC bookshops and destined consignment counters, the Association would also promote this literature in various exhibitions, seminars, study missions or activities so as to enlarge the marketing network of HK exporters and the advertisers!

 

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